Wilden.herbals at Biofach 2024. The all-Italian herbal blend revolution: supply chain, functional impact, sustainability

"The revolution of herbals in the out of home market" is the title of the presentation that Nicola Robecchi - researcher and founder of the innovative Italian company Wilden.herbals - will give at Biofach 2024. The event is an opportunity to talk about a revolution in the world of herbal teas (in the horeca sector), but also to present his collection of functional herbal blends and infusions tailored for hotels, restaurants, bars, bakeries, and the best boutiques. Wilden.herbals advocate for a focus on quality and supply chain integrity in the world of herbal teas (the herbs they use come 100% from organic farming) and promoting these drinks for their beneficial health and wellness qualities, just as with functional foods. The centuries-old culture of using medicinal plants inspired Wilden, which create and formulate botanical blends with a contemporary twist. The aim is promote a daily ritual of well-being and care.

Wilden: the Horeca collection

Wilden.herbals are born from a passion for rediscovering ancient ingredients. They combine functional herbal blends, with a love for sustainability. One of the brand's goals is to offer innovative solutions for hotels, restaurants, bars, and shops that want to pamper their guests by offering them a quality product, 100% organic and capable of promoting health, without sacrificing attention to the environment. Wilden.herbals have designed a product made of 100% compostable and biodegradable materials, which, at the same time, does not alter the fragrance and flavour of the herbs. From the individual sachet, to our packaged bags, each component can be disposed of with organic waste, and is designed to accommodate plants cut for tea. This type of cut allows us to extract only the strongest component of each ingredient, so that each individual sachet is comparable to their loose product in terms of final yield, without sacrificing any of the convenience and hygiene of pre-dosed single-use bags.

Wilden.herbals also offer the possibility for clients to customise blend solutions. They are pleased to offer a wide range of custom blends and white labelling solutions for any company that might like a range of products and experiences to offer their customers.

"Our teas can find their ideal dimension in many different spaces. As part of a rich breakfast offering in a hotel, or as a welcome gift in a green hospitality enterprise. They are perfect to be consumed at the end of a meal, or for a relaxing moment at the bar. These are just some ideas for a product conceived to be versatile, practical, and above all good. The changing needs of the market and our continuously changing customers, as well as the growing awareness of healthy and sustainable lifestyles, are a constant source of inspiration for us to create new formats, blends, and creative collaborations," says Nicola Robecchi.

Flavours and formats of Wilden.herbals

The Wilden collection is composed of two lines: Remedia (Remedy) and Health. Each line consists of a number of different flavours. The Remedy Range is ideal for finding balance, following the rhythms of one's body and providing daily support from morning till evening. The Health range, instead, aims to provide functional support to the body, at specific moments in life, through the active components and the beneficial impact of medicinal plants.

Each line is available in the following formats:
​- Pre-bagged format (1 single sachet of 2g; 10 sachets of 2g each with biodegradable overwrap): ideal for tasting in a teapot and as a gift proposal.
​- Loose format (90g jar for 45 servings; 100g soft pack with 50 loose sachets): ideal for tasting in a teapot at the table and for preparing tasty recipes in the kitchen.

For the Horeca sector in particular, Wilden offers various custom packaging options based on the type of use and destination of the teas, as well as the possibility of creating personalised packs.

Wilden.herbals: the story

Wilden is an innovative Italian company, which produces teas and beverages starting with the careful selection of herbs to enhance the value, taste, and millennia-old culture of medicinal plants. Born in 2018, and created by Nicola Robecchi and Delfino Sisto Legnani, the company represents a happy attempt to rediscover ancient ingredients, like herbs and to revolutionize the world of infusions based on medicinal plants, with their beneficial effects on health. For the entire collection of blends, only herbs, plants, seeds and roots are chosen that come 100% from organic farming, and are obtained with natural drying and exclusively use compostable packaging for an unsurpassed taste in the cup. Wilden herbals are much more than simple teas: they are an invitation to pleasure and a precious daily ritual for personal well-being and health.

Wilden and the European market

Launched in the midst of a global pandemic, with the desire to revolutionise the world of infusions, Wilden.herbals opened 2024 with the desire to renew its commercial strategy, and consolidate its presence in Germany, France, Spain, England, and in some countries in northern and eastern Europe. The goal is to promote a new culture of herbal infusions in cut plants, and to establish themselves amongst the main Made in Italy brands. Amongst the main target market is the digital nomads, under 45, who live in the main European cities, and who respond to the growing search for well-being and gratification through small moments of joy. In line with the habits of this audience, the growth strategy identifies the new e-commerce as the main sales tool, which already today can count on over 150 indexed items translated into four languages and accessible to both professional and non-professional customers. With solid collaborations with the most famous international department store chains, including La Rinascente in Milan and Rome and KaDeWe in Berlin, now Wilden aims to forge new agreements with the main shopping chains.

Useful info

The entire collection of Wilden teas and infusions can be found on the online shop www.wildenherbals.com, in the Food Halls of Ka.De.We, and soon also in the best boutiques in Germany.